Over the course of an eight-month pilot program, Barilla saw a 3.6% increase in household penetration amongst Fetch Rewards users, a 9.9% increase in spend per household and saw an overall 13.8% incremental sales lift. Barilla chose to engage in a full program partnership with Fetch as a result of the platform's ability to increase loyalty and frequency of purchases, enrich data sets, and support innovation of its premium brands. 1 consumer-rewards app, today announced a partnership with Barilla following a strong pilot program. MADISON, Wis., J/PRNewswire/ - Fetch Rewards, America's No. Addition of Barilla marks the company's fifth new CPG partnership in 2022
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